Three ways to work with me.
Best for businesses that just need a clean, professional site.
One-off · yours forever
Hosting after launch is on you, or upgrade to Managed any time.
Get started →Best for businesses that want a website without the maintenance headache.
+ $1,500 setup · 12-month minimum
Cheaper to get started than Launch: $1,500 setup vs $2,000 one-off.
Best for businesses that want their website to actively bring in leads.
+ $1,500 setup · 6-month minimum
Get seen. Get enquiries.
Best for businesses that need enquiries now, not in six months.
+ $1,200 setup · 3-month minimum
Ad spend paid directly to Meta. Recommended minimum $500/month.
About ad spend: you pay Meta directly, on your own ad account and card. It never passes through Baxoptimized, so you can see exactly what you spent. The $650/mo fee is for the work of running your campaigns, and covers management of ad spend up to $3,000/mo.
Professional content half-day
Photos and short-form video for your site, Google Business, and socials. On-site, half a day.
Shot by Denim Budai of Four Eyed Films →+GST · add to any plan
Video ad content
Short-form video built specifically for Facebook and Instagram ads: scripted, shot and cut for the way people actually scroll.
Shot by Denim Budai of Four Eyed Films →+GST
The Full Engine.
Everything you need to look great and get found: website, ads, and content, run as one system.
Ad spend paid directly to Meta on top, recommended minimum $500/month.
Separately vs. bundled
Getting found on Google isn't luck.
SEO (Search Engine Optimisation) is the work that makes your business appear at the top of Google when locals search for what you do. “Electrician Wollongong.” “Physio near me.” “Builder Illawarra.” That's SEO.
Unlike ads, which disappear the moment you stop paying, good SEO builds lasting visibility. Rankings you earn today keep working for months and years ahead, without the ongoing spend.
Read more about our local SEO approach →Keyword research
Find exactly what your customers search for.
On-page optimisation
Make your site speak Google's language.
Google Business
Dominate local map pack results.
Authority building
Reviews and citations that push you higher.
What would it cost?
Get a ballpark before you reach out.
1. Choose your plan
2. How many months?
3. Add-on
Upfront
Per month
Total over 12 months
All prices + GST. This is an estimate, final scope may vary.
Common questions.
Not sure which plan? Book a free call.
20 minutes, no pressure. We figure out what actually makes sense for your business and budget.
Book a free 20-minute call →Or email bax@baxoptimized.com.au



Best for businesses that know they should be posting but never know what to say.
One-off · 6 months of content, done for you. Final price depends on scope
This is a content plan. You post it yourself, or add Managed Posting below to make it fully hands-off.
Discuss your plan →+ Managed Posting
Add-on to the Social Media Plan: I schedule and publish 12 feed posts a month plus 5Stories a week, using the same content plan. You approve, I post. Doesn't include replying to comments or DMs. Price depends on volume and platforms, let's scope it together.