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Services & Pricing

Built to get you found.

Bespoke websites, local SEO, monthly care plans, and professional content, built personally for Wollongong and Illawarra businesses.

Websites

Three ways to work with me.

Launch

Best for businesses that just need a clean, professional site.

$2,000

One-off · yours forever

5–7 page custom website
Mobile responsive design
Basic on-page SEO setup
Google Business Profile setup
Contact form
1 round of revisions
You own everything, full handover

Hosting after launch is on you, or upgrade to Managed any time.

Get started
Growth

Best for businesses that want their website to actively bring in leads.

$499/mo

+ $1,500 setup · 6-month minimum

Everything in Managed
Local SEO + GBP management
Weekly GBP posts
Review request system
2 keyword clusters targeted
Monthly content updates
Local citation building
Monthly growth report
Get started
Marketing

Get seen. Get enquiries.

Meta Ads

Best for businesses that need enquiries now, not in six months.

$650/mo

+ $1,200 setup · 3-month minimum

Ad spend paid directly to Meta. Recommended minimum $500/month.

Full account and tracking setup: Business Manager, ad account, Meta Pixel and conversion tracking, properly installed and tested so every enquiry is measured
Audience research and build: your actual service area, the right interests, plus retargeting so people who visited your site keep seeing you
Campaigns built and run for you: structured properly, monitored, optimised. Not a boosted post.
Fresh ad content every month: up to 4 new photo ads with new copy every month
Ongoing testing and optimisation: new angles, audiences and hooks, always working to bring cost per enquiry down
Monthly report: spend, enquiries, cost per enquiry. In plain English.
Get started
Social Media Plan

Best for businesses that know they should be posting but never know what to say.

From $1,200

One-off · 6 months of content, done for you. Final price depends on scope

Starts with a strategy call: goals, customers, voice, and how much time you can realistically give it
A 6-month content calendar: month by month, post by post, built around your busy and quiet seasons
Around 60 posts, written for you: caption, hook, format, call-to-action and hashtags all done
A shot list: exactly which photos and videos to capture so you're never stuck without something to post
Delivered ready to use: one simple document and one calendar. No new apps to learn.
You stay in control: I build the plan, you post it in your own voice

This is a content plan. You post it yourself, or add Managed Posting below to make it fully hands-off.

Discuss your plan

+ Managed Posting

From $300/mo

Add-on to the Social Media Plan: I schedule and publish 12 feed posts a month plus 5Stories a week, using the same content plan. You approve, I post. Doesn't include replying to comments or DMs. Price depends on volume and platforms, let's scope it together.

About ad spend: you pay Meta directly, on your own ad account and card. It never passes through Baxoptimized, so you can see exactly what you spent. The $650/mo fee is for the work of running your campaigns, and covers management of ad spend up to $3,000/mo.

Add-ons

Professional content half-day

Photos and short-form video for your site, Google Business, and socials. On-site, half a day.

Shot by Denim Budai of Four Eyed Films →
$600

+GST · add to any plan

Video ad content

Short-form video built specifically for Facebook and Instagram ads: scripted, shot and cut for the way people actually scroll.

Shot by Denim Budai of Four Eyed Films →
Quoted per job

+GST

The bundle

The Full Engine.

Save ~$1,700 over 6 months

Everything you need to look great and get found: website, ads, and content, run as one system.

$4,500$3,700upfront
$1,149/mo$999/mo· 6-month minimum
Growth tier website
Meta Ads, setup & management
6-month Social Media Plan
Professional Content Half-Day
Get the Full Engine

Ad spend paid directly to Meta on top, recommended minimum $500/month.

Separately vs. bundled

Growth setup$1,500
Meta Ads setup$1,200
Social Media Plan$1,200
Content half-day$600
Setup total$4,500 → $3,700
Monthly (Growth + Meta Ads)$1,149/mo → $999/mo
What is SEO

Getting found on Google isn't luck.

SEO (Search Engine Optimisation) is the work that makes your business appear at the top of Google when locals search for what you do. “Electrician Wollongong.” “Physio near me.” “Builder Illawarra.” That's SEO.

Unlike ads, which disappear the moment you stop paying, good SEO builds lasting visibility. Rankings you earn today keep working for months and years ahead, without the ongoing spend.

Read more about our local SEO approach
01

Keyword research

Find exactly what your customers search for.

02

On-page optimisation

Make your site speak Google's language.

03

Google Business

Dominate local map pack results.

04

Authority building

Reviews and citations that push you higher.

🔍builder wollongong
YOUyourbusiness.com.au
Your Business
Professional building services in the Illawarra...
competitor.com.au
Competitor A
Local building company serving the area...
another.com.au
Competitor B
Residential and commercial builders...
75%
of clicks go to page 1
×3
more leads vs. no SEO
90 days
to first rankings
Rough quote calculator

What would it cost?

Get a ballpark before you reach out.

1. Choose your plan

2. How many months?

3. Add-on

Upfront

$1,500

Per month

$149/mo

Total over 12 months

$3,288

All prices + GST. This is an estimate, final scope may vary.

FAQ

Common questions.

Not sure which plan? Book a free call.

20 minutes, no pressure. We figure out what actually makes sense for your business and budget.

Book a free 20-minute call

Or email bax@baxoptimized.com.au